In the womb the human embryo passes through all the development stages of the animal kingdom. At the moment of birth, human sensations are equal to those of a newborn dog. His childhood passes through all the transformations which correspond to the history of mankind. At the age of two, he sees like a Papuan [a people of New Guinea], at four, like a Teuton, at six like Socrates, at eight like Voltaire. When he is eight years old, he becomes aware of violet, the color which the eighteenth century had discovered, because before that the violet was blue and the purple snail red. Today the physicist points to colors in the sun’s spectrum which already bear a name, whose recognition, however, is reserved for the coming generation.
The child is amoral. To us the Papuan is also amoral. The Papuan slaughters his enemies and devours them. He is no criminal. If, however, the modern man slaughters and devours somebody, he is a criminal or a degenerate. The Papuan tattoos his skin, his boat, his oar, in short, everything that is within his reach. He is no criminal. The modern man who tattoos himself is a criminal or a degenerate. There are prisons where eighty percent of the inmates bear tattoos.
Those who are tattooed but are not imprisoned are latent criminals or degenerate aristocrats. If a tattooed person dies at liberty, it is only that he died a few years before he committed a murder.
The urge to ornament one’s face, and everything within one’s reach is the origin of fine art. It is the babble of painting. All art is erotic.
The first ornament that came into being, the cross, had an erotic origin. The first work of art, the first artistic action of the first artist daubing on the wall, was in order to rid himself of his natural excesses. A horizontal line: the reclining woman. A vertical line: the man who penetrates her. The man who created it felt the same urge as Beethoven, he experienced the same joy that Beethoven felt when he created the Ninth Symphony.
But the man of our time who daubs the walls with erotic symbols to satisfy an inner urge is a criminal or a degenerate. It is obvious that this urge overcomes man; such symptoms of degeneration most forcefully express themselves in public conveniences. One can measure the culture of a country by the degree to which its lavatory walls are daubed. With children it is a natural phenomenon: their first artistic expression is to scrawl on the walls erotic symbols. But what is natural to the Papuan and the child is a symptom of degeneration in the modern man. I have made the following observation and have announced it to the world: The evolution of culture is synonymous with the removal of ornament from objects of daily use. I had thought to introduce a new joy into the world: but it has not thanked me for it.
Instead the idea was greeted with sadness and despondency. What cast the gloom was the thought that ornament could no longer be produced. What! Are we alone, the people of the nineteenth century, are we no longer capable of doing what any Negro can do, or what people have been able to do before us?
Those objects without ornament, which mankind had created in earlier centuries, had been carelessly discarded and destroyed. We possess no carpenter’s benches of the Carolingian period; instead any rubbish which had even the smallest ornament was collected, cleaned and displayed in ostentatious palaces that were built for them, people walked about sadly amongst the display cabinets. Every period had its style: why was it that our period was the only one to be denied a style? By “style” was meant ornament. I said, “weep not. Behold! What makes our period so important is that it is incapable of producing new ornament. We have out-grown ornament, we have struggled through to a state without ornament. Behold, the time is at hand, 2 fulfilment awaits us. Soon the streets of the cities will glow like white walls! Like Zion, the Holy City, the capital of heaven. It is then that fulfilment will have come.”
But there are hob goblins who will not allow it to happen. Humanity is still to groan under the slavery of ornament. Man had progressed enough for ornament to no longer produce erotic sensations in him, unlike the Papuans, a tattooed face did not increase the aesthetic value, but reduced it. Man had progressed far enough to find pleasure in purchasing a plain cigarette case, even if it cost the same as one that was ornamented. They were happy with their clothes and they were glad that they did not have to walk about in red velvet trousers with gold braids like monkeys at a fun fair. And I said: “Behold, [German Romantic writer] Goethe’s death chamber is more magnificent than all the pomp of the Renaissance, and a plain piece of furniture is more beautiful than all the inlaid and carved museum pieces. Goethe’s language is more beautiful than all the ornaments of the shepherds of the Pegnitz.”
This was heard by the hob goblins with displeasure. The state, whose duty it is to impede people in their cultural development, took over the question of development and re-adoption of ornament and made it its own. Woe betide the state, whose revolutions are brought about by its privy councillors!
Soon one was to see a buffet introduced into the Viennese Museum of Applied Arts, which was called “the properous fish shoal,” there was even a cupboard, which was given the trade name “the cursed princess” or something similar, which referred to the ornament with which this unfortunate piece of furniture was covered. The Austrian state takes its task so seriously that it ensures that outdated footwear will not disappear from within the boundaries of the Austro-Hungarian Empire. The state forces every cultivated twenty-year-old man to wear outdated footwear for three years (after all, every state proceeds on the assumption that a poorly developed population is more easily governed).
Well, the epidemic of ornament is recognised by the state and is subsidised with government money. I, however, consider that to be a regressive. I will not subscribe to the argument that ornament increases the pleasure of the life of a cultivated person, or the argument which covers itself with the words: “But if the ornament is beautiful! …” To me, and to all the cultivated people, ornament does not increase the pleasures of life. If I want to eat a piece of gingerbread I will choose one that is completely plain and not a piece which represents a baby in arms of a horserider, a piece which is covered over and over with decoration. The man of the fifteenth century would not understand me. But modern people will. The supporter of ornament believes that the urge for simplicity is equivalent to self-denial. No, dear professor from the College of Applied Arts, I am not denying myself! To me, it tastes better this way. The dishes of the past centuries which used decoration to make the peacocks, pheasants and lobsters appear more appetizing produce the opposite effect on me. I look on such a culinary display with horror when I think of having to eat these stuffed animal corpses. I eat roast beef.
The immense damage and devastation which the revival of ornament has caused to aesthetic development could easily be overcome because nobody, not even the power of the state, can stop the evolution of humanity! It represents a crime against the national economy, and, as a result of it, human labour, money and material are ruined. Time cannot compensate for this kind of damage.
The rate of cultural development is held back by those that cannot cope with the present.
I live in the year 1908, but my neighbor lives approximately in the year 1900, and one over there lives in the year 1880. It is a misfortune for any government, if the culture of its people is dominated by the past. The farmer from Kals lives in the twelfth century, and on the occasion of the jubilee Procession, tribes walked past which even during the period of mass migration were thought to be backward. Happy is the country which does not have such backward-looking inhabitants. Happy is America! Even here we have people in the cities who are survivors from the eighteenth century, and who are appalled by a painting with violet shadows, because they cannot understand why the artist has used violet. To them, the pheasant which the cook has spent days preparing tastes better, and the cigarette case with Renaissance ornaments is more pleasing.
And what is happening in the countryside? Clothes and household utensils belong to previous centuries. The farmer is no Christian, he is still a heathen. Those who measure everything by the past impede the cultural development of nations and of humanity itself. Ornament is not merely produced by criminals, it commits a crime itself by damaging national economy and therefore its cultural development. Two people living side by side who have the same needs, the same demands on life, and the same income, but belong to different cultures, perceive the national economy differently. The result is that the man of the twentieth century becomes richer and the man of the eighteenth century becomes poorer. I assume that both their lifestyles reflect their different attitudes. The man of the twentieth century can satisfy his needs with a much smaller capital and can, therefore, set aside savings. The vegetable which is appetizing to him is simply boiled in water and has butter spread over it. To the other man it will only taste good if honey and nuts are added to it and it has been cooked by someone for hours. Decorated plates are expensive, while white crockery, which is pleasing to the modern individual, is cheap. Whilst one person saves money, the other becomes insolvent.
This is what happens to entire nations. Woe betide the nation that remains behind in its cultural development. The English become richer and we become poorer …
In a highly productive nation ornament is no longer a natural product of its culture, and therefore represents backwardness or even a degenerative tendency. As a result, those who produce ornament are no longer given their due reward. We are aware of the conditions that exist in the wood caning and turning trades, the very low wages which are paid to the embroiderers and lace makers. The producer of ornament must work for twenty hours to obtain the same income of a modern laborer who works for eight hours. As a rule, ornament increases the price of the object. All the same there are occasions when an ornamented object is offered at half the price, despite the same material cost and production time, which works out to be three times longer as that of a plain unornamented object. The lack of ornament results in reduced working hours and an increased wage. The Chinese carver works sixteen hours, the American laborer works eight hours. If I pay as much for a plain box as I would for an ornamented one, then the difference is in working hours. And if there existed no ornament at all, a condition which might arise in millennia, man would only need to work four instead of eight hours, as the time spent on ornament represents half of today’s working day.
Ornament is wasted manpower and therefore wasted health. It has always been like this.
But today it also means wasted material, and both mean wasted capital. As ornament is no longer organically related to our culture, it is also no longer the expression of our culture. The ornament that is produced today bears no relation to us, or to any other human or the world at large. It has no potential for development. What happened to Otto Eckmann’s ornaments, and those of Van de Velde? The artist always stood at the centre of humanity, full of power and health. The modern producer of ornament is, however, left behind or a pathological phenomenon. He disowns his own products after only three years. Cultivated people find them instantaneously intolerable, others become conscious of their intolerability after many years. Where are Otto Eckmann’s products today? Where will Olbrich’s work be, ten years from now? Modern ornament has no parents and no offspring, it has no past and no future. Uncultivated people, to whom the significance of our time is a sealed book, welcome it with joy and disown it after a short while.
Today, mankind is healthier than ever before, only a few are ill. These few, however, tyrannize the worker, who is so healthy that he is incapable of inventing ornament. They force him to execute ornament which they have designed, in the most diverse materials.
The change in ornament implies a premature devaluation of labor. The worker’s time, the utilized material is capital that has been wasted. I have made the statement: The form of an object should be bearable for as long as the object lasts physically. I would like to try to explain this: a suit will be changed more frequently than a valuable fur coat. A lady’s evening dress, intended for one night only, will be changed more rapidly than a writing desk. Woe betide the writing desk that has to be changed as frequently as an evening dress, just because the style has become unbearable. Then the money that was spent on the writing desk will have been wasted.
This fact is well known to the Austrians who promote decoration and try to justify it by saying: “A consumer who owns furnishings which become unbearable to him, after only ten years, and who is therefore forced to buy furniture every ten years, is preferable to one who only buys an object for himself once the old one can no longer be used. Industry demands it. Millions of people are employed because of this rapid change.” This appears to be the secret of the Austrian national economy; how often does one hear the words uttered on the occasion of the outbreak of a fire: “Thank God: now there will be some work again.” I know a good remedy! Set a whole city on fire, set the entire Empire alight and everyone will wallow in money and wealth.
Let us have furniture made which can be used for firewood after three years; let us have ironmongery which will have to be melted down after four years, as it is impossible to realize even a tenth of the original labor and material costs at the pawn-brokers, and we will become richer and richer.
The loss not only hits the consumer; it hits primarily the producer. Today, decorated objects, which, thanks to progress, have become separated from the realm of ornamentation imply wasted labor and materials. If all objects were to last as long in aesthetic terms as they did physically, the consumer could pay a price for them which would enable the laborer to earn more money and work shorter hours. I would gladly pay forty crowns for my boots even though I could obtain boots for ten crowns at another store. But in every trade which languishes under the tyranny of the ornamentalists, neither good nor bad work is valued. Labor suffers because no one is prepared to pay for its true value.
Thank goodness that this is the case, because these ornamented objects are only bearable in the shabbiest execution. I recover from the news of a fire more rapidly if I hear that only worthless rubbish was burnt. I can be happy about the junk in the Kunstlerhaus (the Municipal art gallery in Vienna), as I know that they put on exhibitions in a few days which are pulled down in one. But the flinging of gold coins instead of pebbles, the lighting of a cigarette with a banknote, the pulverization and drinking of a pearl appear unaesthetic.
Ornamented objects appear truly unaesthetic if they have been executed in the best material, with the highest degree of meticulous detail, and if they have required a long production time. I cannot plead innocence for having been the first to call for quality labor, but not for this kind of work.
The modern man who holds ornament sacred as the sign of artistic achievement of past epochs will immediately recognize the tortured, laboriously extracted and pathological nature of modern ornament. Ornament can no longer be borne by someone who exists at our level of culture.
It is different for people and nations who have not reached this level.
I preach to the aristocrats, I mean the individuals who stand at the pinnacle of humanity and who nevertheless have the deepest understanding for the motivations and privations of those who stand further below. The Kafir who weaves fabric according to a specific order which only appears when one unravels it, the Persian who ties his carpets, the Slovak farmer’s wife who embroiders her lace, the old lady who makes beautiful things with glass, beads and silk; all these he understands very well. The aristocrat lets them have their own way; he knows that they are sacred hours in which they work. The revolutionary would come and say “it is all nonsense.” As he would pull the old lady away from the roadside shrine and say to her: “There is no God.” But the atheist amongst the aristocrats lifts his hat as he walks past a church.
My shoes are covered all over with ornaments, which result from notches and holes: work which the cobbler carried out and which he was not paid for. I go to the cobbler and say to him: “For a pair of shoes you are asking thirty crowns. I will pay you forty crowns.” By doing this I have made him happy and he will thank me for it by the work and materials which will not bear any relation in terms of quality to the extra amount. He is happy because rarely does fortune enter his house and he has been given work by a man who understands him, who appreciates his work and who does not doubt his honesty. He already imagines the finished pair in front of him.
He knows where the best leather is to be found today, he knows which worker he will entrust with the shoes, and that they will display notches and holes, as many as there is space for on an elegant pair of shoes. And now I say: “But there is one condition which I have. The shoes must be completely smooth.” By that, I have plunged him from the height of happiness to the depths of Tartarus. He has less work to do, I have robbed him of all pleasures.
I preach to the aristocrats. I allow decoration on my own body, if it provides a source of pleasure for my fellow men. Then they are also my pleasures. I suffer the ornament of the Kafir, that of the Persian, that of the Slovak farmer’s wife, the ornaments of my cobbler, because they all have no other means of expressing their full potential. We have our culture which has taken over from ornament. After a day’s trouble and pain, we go to hear Beethoven or Wagner. My cobbler cannot do that. I must not rob him of his pleasures as I have nothing else to replace them with. But he who goes to listen to the Ninth Symphony and who then sits down to draw up a wallpaper pattern, is either a rogue or a degenerate.
The absence of ornament has raised the other arts to unknown heights. Beethoven’s symphonies would never have been written by a man who walked around in silk, velvet and lace.
The person who runs around in a velvet suit is no artist but a buffoon or merely a decorator. We have become more refined, more subtle. Primitive men had to differentiate themselves by various colors, modern man needs his clothes as a mask. His individuality is so strong that it can no longer be expressed in terms of items of clothing. The lack of ornament is a sign of intellectual power. Modern man uses the ornament of past and foreign cultures at his discretion.
His own inventions are concentrated on other things.
Adolf Loos, 1910 – Vienna Conference.